|
Quality
family time is taking place in the kitchen – over
breakfast.
A recent survey revealed that a staggering
59%
of
families sit down for breakfast together every
morning. Conversation
and catching up
now occurs at
a time when the
milk container is highly visible,
enabling brands to communicate
with the whole family
simultaneously.
In
addition to Milkmedia's strength at this key meal
occasion,
70% of milk usage occurs outside Breakfast,
enabling
brands to communicate with the whole family
throughout
their path to purchase.
Source:
Eulogy online survey 2006 |
