|
P&G
used Milkmedia to support the launch of the
latest
incarnation of Gillette's razor system.
The
campaign appeared in Sainsbury's across London
and
the South East for 2 weeks leading up to Christmas.
P&G
used 6 pint Semi-Skimmed milk in order to reach
an
audience of large family households.
The
campaign incorporated strong branding for the
new
Fusion product alongside a £2 off coupon to
add
value to the campaign and motivate purchase.
The
results showed that sales increased 12% and
within
7 weeks the incremental gain in sales was
2.5
times greater than the campaign cost.
Source:
Litmus |
