Milkmedia
is used 40 times per week and throughout the day*
Milk
is used throughout the day, providing repeated campaign exposure
among all
household
members, at a time when they are most likely to absorb
advertising.
Milkmedia
ensures your campaign is front of mind and ahead of the
competition.
*Source:
MMR Research 2005
Milkmedia
is an innovative communication channel that is targeted, cost
effective, proven to drive sales and build brand awareness. The
medium provides brands with an advertising and promotion channel
that has the ability to reach the whole family in home and at the
point of sale. There is no other media channel available to your
brand with greater national store coverage. Furthermore, the medium
is visible within the most frequently shopped destination category,
providing a powerful point of sale secondary sighting. Milkmedia's
unique position as an in-home and in-store medium means sales can be
directly influenced in both locations, therefore amplifying the
sales effect and providing the greatest opportunity for return on
investment.
MilkmediaŽ
is a registered Trademark of Value Initiatives Limited, designers
and
implementers
of innovative solutions for the retail environment.
Contact us