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Latest news and updates: Milkmedia is available in 11 million households every 4 weeks!

 

Welcome

Milkmedia® is an

innovative, targeted

media and promotion

vehicle that provides

unparalleled reach

within the home and

at the point of sale.

Recent campaigns

Gillette Fusion
Oatso Simple

Green & Blacks

Legoland
 

More clients...

 

Consumer insights

Demographics

Lifestyle & Behaviour

In-home usage

Family interaction

 

Legoland uses Milkmedia annually to increase footfall to the park

Legoland has used Milkmedia every year since 2003 to

drive people to the park in Windsor.

 

The promotion provides families with a detachable

voucher which provides them with a kids go free

offer with every full paying adult.

 

Each year the park receives up to and over 30,000

redemptions from Milkmedia.

 

Based on additional visitors to the park and the amount

they spend on food and attractions, we estimate a

benefit to Legoland in excess of £1 million.

 

 

Source: LEGOLAND  

Milkmedia is an innovative communication channel that is targeted, cost effective, proven to drive sales and build brand awareness. The medium provides brands with an advertising and promotion channel that has the ability to reach the whole family in home and at the point of sale. There is no other media channel available to your brand with greater national store coverage. Furthermore, the medium is visible within the most frequently shopped destination category, providing a powerful point of sale secondary sighting. Milkmedia's unique position as an in-home and in-store medium means sales can be directly influenced in both locations, therefore amplifying the sales effect and providing the greatest opportunity for return on investment.

Milkmedia® is a registered Trademark of Value Initiatives Limited, designers and
implementers of innovative solutions for the retail environment.  Contact us

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