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Latest news and updates: Milkmedia is available in 11 million households every 4 weeks!

 

Welcome

MilkmediaŽ is an

innovative, targeted

media and promotion

vehicle that provides

unparalleled reach

within the home and

at the point of sale.

Recent campaigns

Gillette Fusion
Oatso Simple

Green & Blacks

Legoland
 

More clients...

 

Consumer insights

Demographics

Lifestyle & Behaviour

In-home usage

Family interaction

 

Target by lifestyle and consumer behaviour

Using the retailer's loyalty card database

it's possible to paint an accurate picture of

consumer shopping habits and lifestyles.

 

Did you know a buyer of whole milk is 2.5

times more likely to purchase children

orientated products?

 

Skimmed buyers are twice as likely to be

"counting the calories".


Milkmedia has a comprehensive library of
consumer insights.  If you would like to

learn more about each milk variant please
contact us.

Source: Dunnhumby 2006

 

Milkmedia is an innovative communication channel that is targeted, cost effective, proven to drive sales and build brand awareness. The medium provides brands with an advertising and promotion channel that has the ability to reach the whole family in home and at the point of sale. There is no other media channel available to your brand with greater national store coverage. Furthermore, the medium is visible within the most frequently shopped destination category, providing a powerful point of sale secondary sighting. Milkmedia's unique position as an in-home and in-store medium means sales can be directly influenced in both locations, therefore amplifying the sales effect and providing the greatest opportunity for return on investment.

MilkmediaŽ is a registered Trademark of Value Initiatives Limited, designers and
implementers of innovative solutions for the retail environment.  Contact us

TESCO  SAINSBURY'S  SOMERFIELD