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Latest news and updates: Milkmedia is available in 11 million households every 4 weeks!

 

Welcome

Milkmedia® is an

innovative, targeted

media and promotion

vehicle that provides

unparalleled reach

within the home and

at the point of sale.

Recent campaigns

Gillette Fusion
Oatso Simple

Green & Blacks

Legoland
 

More clients...

 

Consumer insights

Demographics

Lifestyle & Behaviour

In-home usage

Family interaction

 

Milkmedia is available on 34 million containers every 4 weeks*

Advertising on retailer’s own label milk

Target audience using size / variant

National and regional campaigns

Timed to fit your brand plans

No compliance issues

Detachable coupon / information

Visibility in-home and in-store

Drives sales / awareness / ROI

No milk association necessary

Visibility throughout the day

Influences purchase / consumption

Measurable effectiveness

Reach 11 million households every 4 weeks*

Seen by all family members

Figures correct at 01/03/2007

Milkmedia is an innovative communication channel that is targeted, cost effective, proven to drive sales and build brand awareness. The medium provides brands with an advertising and promotion channel that has the ability to reach the whole family in home and at the point of sale. There is no other media channel available to your brand with greater national store coverage. Furthermore, the medium is visible within the most frequently shopped destination category, providing a powerful point of sale secondary sighting. Milkmedia's unique position as an in-home and in-store medium means sales can be directly influenced in both locations, therefore amplifying the sales effect and providing the greatest opportunity for return on investment.

Milkmedia® is a registered Trademark of Value Initiatives Limited, designers and
implementers of innovative solutions for the retail environment.  Contact us

TESCO  SAINSBURY'S  SOMERFIELD