|
Quaker
used Milkmedia to accelerate the growth of
their
oat based cereal 'Oatso Simple'.
The
campaign was distributed nationwide through
Tesco,
excluding 96 representative stores that were
used
as a control to measure the effectiveness.
Quaker
used 4 pint Semi-Skimmed milk in order to
target
the retailer's core families.
The
campaign objective was to raise brand awareness
and
generate long-term brand growth.
The
results were excellent, illustrated by a 13.5%
sustained
sales uplift in the weeks following the activity.
In
less than 4 weeks the sales gain was greater than the
investment.
Source:
Dunnhumby |
