Milkmedia is an innovative communication channel that is targeted, cost effective, proven to drive sales and build brand awareness. The medium provides brands with an advertising and promotion channel that has the ability to reach the whole family in home and at the point of sale. There is no other media channel available to your brand with greater national store coverage. Furthermore, the medium is visible within the most frequently shopped destination category, providing a powerful point of sale secondary sighting. Milkmedia's unique position as an in-home and in-store medium means sales can be directly influenced in both locations, therefore amplifying the sales effect and providing the greatest opportunity for return on investment.