Milkmedia visible in home and in store

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Latest news and updates: Milkmedia is available in 11 million households every 4 weeks!

Welcome

Milkmedia® is an

innovative, targeted

media and promotion

vehicle that provides

unparalleled reach

within the home and

at the point of sale.

Recent campaigns

Gillette Fusion
Oatso Simple

Green & Blacks

Legoland

More clients...

Consumer insights

Demographics

Lifestyle & Behaviour

In-home usage

Family interaction

Visible in home and at the point of sale

Milkmedia is visible to the whole

family throughout their path to

purchase, ensuring your branding

and promotions are constantly

ahead of the competition.

Within the home an average family

uses milk on 40 occasions per

week, encouraging discussion and

subsequently leading to increased

brand awareness and acceptance.

Milkmedia is also visible at the

point of sale, providing a prompt
to purchase.

Source: MMR 2005

Milkmedia is an innovative communication channel that is targeted, cost effective, proven to drive sales and build brand awareness. The medium provides brands with an advertising and promotion channel that has the ability to reach the whole family in home and at the point of sale. There is no other media channel available to your brand with greater national store coverage. Furthermore, the medium is visible within the most frequently shopped destination category, providing a powerful point of sale secondary sighting. Milkmedia's unique position as an in-home and in-store medium means sales can be directly influenced in both locations, therefore amplifying the sales effect and providing the greatest opportunity for return on investment.

Milkmedia® is a registered Trademark of Value Initiatives Limited, designers and
implementers of innovative solutions for the retail environment. Contact us